Here is the Claim -
How Relevant Will be the Results?
Every result provided by Google would be customized to each and every individual. This customization would be based on the current context of the mobile computing device of the user.
How Will it Work?
Parameterless searches will work based on several factors as given below:-
Geographical location of the user
Speed of travel
Device activity (Data can be collected from it)
Weather conditions
Time and date
In short, it works by establishing a connection between three different servers - the data server (back end server that stores the information to be presented), the application server (consists of middleware) and the front end server (the mobile or digital computing device).
Examples

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